Q2 SMART™ is a highly accurate targeting and messaging platform that takes machine-learning algorithms to a whole new level. It leverages proprietary algorithms developed by Q2 data scientists to analyze millions of points of data, then packages them into an easy-to-use interface for enhanced marketing.
With years of research and direct help from hundreds of financial institutions, it’s reinventing what consumer data analytics means to institutions just like yours.
The self-learning recommendation engine uses data from millions of account holders to identify distinct behavioral traits
Use these identifiers to better target your messaging efforts, delivering the exact products and services your account holders want most.
The campaign generator lets you create and manage multiple simultaneous campaigns with ease
Use pre-built campaigns or build them from scratch. Target audiences based on internal products at your financial institution, specific behaviors within online banking, or you can import a custom audience.
The reporting dashboard gives marketers insight into daily product adoption and user engagement
with online banking, including transactions, logins, and feature usage.